Luzmo empowers SaaS companies with AI-driven embedded analytics, offering white-label dashboards, CRM integrations, and scalable data visualization tools to boost user retention and revenue.
Overall Rating: 9.2/10
✅ Brand & Visual Identity (9/10)
✅ White-Labeling Potential (9/10)
✅ Core Functionalities (9.5/10)
✅ Integration Ecosystem (8.5/10)
✅ Scalability (9/10)
✅ Pricing (8.5/10)
✅ Support Infrastructure (8/10)
✅ Roadmap & Innovation (8.5/10)
Luzmo (formerly Cumul.io) positions itself as a leading AI-driven embedded analytics platform for SaaS companies, enabling rapid deployment of white-label dashboards and data visualizations directly within applications. Its rebranding in 2023 introduced a cohesive visual identity centered on the “Luzmo Lens” metaphor, emphasizing speed and clarity in data insights.
Key strengths include zero-code dashboard customization, seamless CRM/data source integrations, and a developer-friendly SDK (Luzmo Flex) for advanced use cases.
The platform excels in white-label analytics, offering full UI/UX customization, domain branding, and multi-language support. Pricing starts at $995/month (Basic tier) with transparent scaling for enterprises. While competitors like Reveal BI focus on static reports, Luzmo’s interactive dashboards and AI chat (Luzmo IQ) drive user retention and upsell opportunities. Minor gaps include limited third-party integrations beyond core tech stacks and steeper costs for small teams.
Luzmo’s rebranding from Cumul.io introduced a dynamic identity with the “Luzmo Lens” animation, symbolizing rapid insight generation. The name combines luz (Spanish for “light”) with motion, reflecting its mission to democratize data intelligence. Visuals prioritize clarity and speed, resonating with SaaS clients seeking modern, user-centric analytics.
Luzmo enables full rebranding of dashboards, including logos, color schemes, fonts, and navigation structures. Its API allows custom domain hosting, language localization, and role-based access controls. Agencies can resell the platform under their brand, with white-label ROI amplified by Luzmo’s tiered pricing and low-code flexibility.
The platform supports drag-and-drop dashboards, AI-driven insights (Luzmo IQ), and real-time data blending from APIs, SQL databases, and spreadsheets. Advanced features like embedded filtering, drill-downs, and predictive analytics cater to industries from fintech to proptech.
Luzmo integrates natively with Elasticsearch, Feedbackly, and major cloud databases. While lacking a vast marketplace, its Plugin API enables custom connectors. AWS Marketplace deployment simplifies cloud adoption.
Luzmo’s architecture scales effortlessly, supporting 1,000+ monthly active users (Elite tier) with subsecond query speeds. Usage-based pricing avoids vendor lock-in, while Luzmo Flex SDK empowers enterprises to build proprietary extensions.
💰 Basic: $1,150/month (100 viewers, 1 designer)
💰 Professional: $2,350/month (500 viewers, 5 designers)
💰 Elite: $3,550/month (1,000 viewers, 30 designers)
White-label features are included across tiers. Overages cost $50–100/month per additional designer. A 10-day free trial and custom enterprise plans are available.
API documentation and email/chat support ensure smooth implementation. However, 24/7 priority support is reserved for Elite clients.
Recent updates include Luzmo IQ (AI chat) and Flex SDK for custom visualizations. The 2023 rebranding and AWS Marketplace launch highlight its focus on scalability.
✅ Strengths: AI-driven analytics, white-label flexibility, rapid deployment.
⚠️ Weaknesses: Premium pricing for SMBs, limited third-party integrations.
💡 Competitors: Reveal BI offers cheaper white-label reports but lacks interactivity. Domo ($30/user/month) targets larger enterprises with broader BI tools.
⚠️ Cost escalation for high-volume usage.
⚠️ Dependency on Luzmo’s API for custom features.
➡️ Use Luzmo Flex SDK to reduce long-term development costs.
➡️ Bundle analytics with premium SaaS tiers for higher ARPU.
Luzmo delivers 9.2/10 for SaaS companies prioritizing embedded analytics. Its white-label prowess, AI features, and scalable architecture justify premium pricing, though smaller teams may prefer modular competitors.
The form has been successfully submitted.
We will review your software soon!
See you soon.
