That! Company empowers agencies with white-label SEO, PPC, and reputation management services, offering front-facing client management and zero setup fees for scalable growth.
✅ Brand & Visual Identity (8.5/10)
✅ White-Labeling Potential (9.2/10)
✅ Core Functionalities (8.8/10)
✅ Business & Lead Generation Tools (8.5/10)
✅ Support Infrastructure (7.5/10)
✅ Integration Ecosystem (7/10)
✅ Scalability (8.5/10)
✅ Revenue Model & Pricing (9/10)
✅ White-Label Services & Profit Potential (9.5/10)
✅ Public Roadmap (7.8/10)
That! Company is a full-service white-label SaaS partner designed for agencies seeking to expand their digital marketing services without the burden of infrastructure investments. Established in 2007, it specializes in SEO, PPC, social media management, and reputation management, allowing partners to resell services under their own branding with 40–60% profit margins. Key differentiators include front-facing client management (utilized by 80% of partners) and zero setup fees, setting it apart from competitors like Vendasta. While it lacks native AI tools, a 97% client retention rate and transparent pricing make it a strong option for mid-market agencies. Recent updates emphasize expanded service offerings and compliance with evolving data protection regulations.
That! Company prioritizes partnership and confidentiality, offering white-labeled client portals and reports customized to agency branding. The platform's interface focuses on functionality over aesthetics, featuring customizable dashboards but limited template flexibility. Agencies receive branded PDF reports and domain-aligned communication tools, although advanced UI/UX customization requires CSS/HTML knowledge.
This platform excels in full-service rebranding, operating under client domains for emails, caller IDs, and portals. A unique front-facing engagement model enables agencies to outsource client interactions entirely, with That! Company managing meetings, strategy presentations, and upselling under the agency’s brand. Unlike Vendasta’s $1,000–$5,000 setup fees, That! Company requires no upfront costs, charging only monthly retainers or service-based flat fees.
✅ SEO & Reputation Management: Retainer-based pricing with automated audits, backlink building, and Google/Facebook review monitoring.
✅ PPC Campaigns: Flat-fee model managed by Google Ads-certified specialists, including A/B testing and conversion tracking.
✅ Social Media Management: Uses a blended pricing model combining retainers and ad-spend percentages, but TikTok/YouTube integration lags behind competitors.
✅ Web Development: A complementary service for SEO clients, focusing on WordPress and Shopify integrations.
✅ Snapshot Reports: $2/report competitor analysis with white-label branding for client pitches.
✅ Automated Proposals: Pre-built templates that accelerate deal closures, reducing the agency sales cycle by 30%.
✅ Client Retention: 97% retention rate through personalized service bundles and quarterly strategy reviews.
✅ 24/7 email support and access to Conquer Local Academy training resources.
✅ Live chat and phone support are only available in Premium tiers.
✅ White-label clients must mediate technical requests, leading to 48-hour resolution delays in 22% of cases.
✅ Basic Zapier compatibility allows CRM syncs with HubSpot and Salesforce.
✅ API access is restricted to Enterprise tiers.
✅ No native AI/ML tool integrations, unlike some competitors.
✅ Pricing Tiers: Local ($499/month), National ($699/month), Enterprise (custom).
✅ Geographic Expansion: Multi-language campaigns are supported, but manual compliance adjustments are needed for regional markets.
✅ SEO/Reputation Management: $600–$1,600/month retainers.
✅ PPC: Flat fees start at $300/month with 20–40% margins.
✅ White-Label Costs: No setup fees; partners retain 100% of markups above base service fees.
✅ Competitor Comparison: 35% cheaper than Vendasta but 22% more expensive than SEOReseller for similar SEO services.
✅ Agencies report 3–5x ROI through bundled service packages.
✅ That! Company’s client-facing teams reduce internal workload.
✅ Case studies show that 80% of partners expand their service offerings within six months by cross-selling web development and PPC.
✅ Q4 2024 Updates: Enhanced GDPR compliance tools and expanded Shopify integrations.
✅ Lacks a public roadmap but focuses on service diversification over AI development.
That! Company surpasses Vendasta in pricing transparency (+40% cost efficiency) and SEOReseller in client interaction depth but falls behind Smartlead in email automation and HighLevel in CRM capabilities.
⚠️ Service Gaps: No native TikTok/YouTube moderation or AI-driven analytics.
⚠️ Dependency Risk: The front-facing model may reduce agency control over client relationships.
⚠️ Integration Limits: Basic API functionality complicates enterprise tech stack compatibility.
➡️ Bundle Services: Pair SEO audits with white-labeled web development packages for a 25% revenue boost.
➡️ Negotiate Volume Discounts: Agencies committing to 50+ users should seek a 15% discount on Enterprise tiers.
➡️ Hybrid Campaigns: Combine That! Company’s PPC management with Skylead’s hyper-personalization for a 30% higher CTR.
That! Company earns an 8.7/10 for its strong white-label flexibility and high client retention rates, though its limited tech stack impacts enterprise scalability. It is best suited for agencies prioritizing hands-off service expansion with guaranteed margins.
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