Implementation BlueprintExecution layer

Aerosend Managed Deliverability Retainer (5-7 days)

This blueprint packages Aerosend's isolated infrastructure, aged IPs, and burn alerts into a managed deliverability retainer for cold email agencies, covering setup, monitoring, and white-label reporting. Time: 5-7 days.

By InnovaAI ResearchPublished Updated

Email Deliverability

How do you implement it?

Blueprint

Aerosend Managed Deliverability Retainer (5-7 days)

This blueprint packages Aerosend's isolated infrastructure, aged IPs, and burn alerts into a managed deliverability retainer for cold email agencies, covering setup, monitoring, and white-label reporting.

Prerequisites
  • Active Aerosend account with access to the admin panel
  • Client domains purchased and DNS access for SPF, DKIM, and DMARC records
  • SmartLead or Instantly subscription for the client's sequencer
  • Minimum 30 inboxes provisioned per client to meet Aerosend's isolation standard
  • Client's cold outreach audience list and sending volume estimates
Execution Timeline
  • 1.Create Aerosend account and add client domains, then run automated SPF, DKIM, and DMARC setup
  • 2.Provision 30+ inboxes with aged IPs and enable premium warmup sequences
  • 3.Connect SmartLead or Instantly to Aerosend and verify integration
  • 1.Configure dynamic IP rotation rules per domain group
  • 2.Set up domain burn alert thresholds for warmup reputation, inbox placement, reply rate, bounce rate, and bounce type
  • 3.Establish baseline deliverability metrics for each client domain
  • 1.Build a starter sending schedule aligned to client's audience time zones
  • 2.Test inbox placement with a small seed list and adjust warmup settings
  • 3.Document rotation and alert settings in the client's deliverability runbook
  • 1.Create branded deliverability report template using Aerosend's white-label options
  • 2.Set up client self-serve portal access with custom domain and SSL
  • 3.Schedule weekly monitoring tasks for the five deliverability metrics
  • 1.Review first week's data and tune warmup or rotation based on bounce types
  • 2.Deliver initial performance report to client and flag any burn risks
  • 3.Hand off monitoring responsibilities to the agency's delivery team
Aerosend charges $4 per inbox per month for the first 150 inboxes, so a 30-inbox client setup costs $120/mo in tool fees; white-label plan is custom quoted but supports reselling.5-7 days
ROI Logic

At $299/mo per client (Aerosend Cold Start offer), the tool cost for 30 inboxes is $120/mo, leaving $179/mo gross margin before labor. With 8 hours setup and 2 hours monthly monitoring, the agency earns roughly $22/hour for setup and $89/hour for ongoing work, scaling as more clients are added to the same infrastructure.

Deliverables
  • Client-specific deliverability runbook with rotation and alert settings
  • Branded monthly deliverability report covering five metrics
  • Configured client self-serve portal with custom domain
  • Baseline performance dashboard in Aerosend
  • Burn alert response playbook for the agency's delivery team
Definition of Done

Client's domains are isolated on dedicated servers, all five metrics are monitored with active burn alerts, and the first branded report has been delivered.

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