Animoto Client Onboarding Sprint (5-7 days)
A 5-7 day sprint to onboard a client onto Animoto, set up their brand kit, produce a first batch of videos, and hand over a repeatable workflow for ongoing content. Time: 5-7 days.
By InnovaAI ResearchPublished Updated
How do you implement it?
Animoto Client Onboarding Sprint (5-7 days)
A 5-7 day sprint to onboard a client onto Animoto, set up their brand kit, produce a first batch of videos, and hand over a repeatable workflow for ongoing content.
- Client has provided brand assets (logo, colors, fonts) and access to their social media accounts
- Agency has an Animoto Professional or Professional Plus plan with commercial resale rights
- Client has approved a content brief listing video types, target platforms, and posting cadence
- Agency has defined a per-video pricing model (e.g., flat fee or retainer) based on Animoto's $19-$79/mo cost
- Client has signed a statement of work covering video deliverables and usage rights
- 1.Create or configure the Animoto workspace for the client, including team member invitations and shared workspace setup
- 2.Upload client brand assets (logo, colors, fonts) into Animoto's brand kit
- 3.Review Animoto's template library and select 5-10 templates matching the client's content brief
- 1.Gather client media assets (photos, video clips, product shots) and organize them in Animoto's media library
- 2.Draft a storyboard for the first video using Animoto's drag-and-drop editor, mapping scenes to the client's key messages
- 3.Set up screen recording parameters for any product demo or training video segments
- 1.Produce the first draft of the primary promotional video using Animoto's templates, adding text overlays and transitions
- 2.Record voice-over using Animoto's built-in voice-over tool, syncing audio with scenes
- 3.Select licensed music from Animoto's 3,000+ track library (Professional plan) and adjust audio levels
- 1.Share the draft with the client via Animoto's collaboration features, enabling time-stamped comments for feedback
- 2.Iterate on the video based on client comments, adjusting scenes, text, and audio
- 3.Produce a second video variant (e.g., a 15-second social cut) using the same template
- 1.Finalize videos and export in 1080p (Basic plan) or 4K (Professional Plus) resolution
- 2.Publish videos directly to client social channels via Animoto's integration, or download for manual posting
- 3.Deliver final video files along with a usage guide covering how to request future edits
- 1.Conduct a handoff session with the client, walking them through Animoto's editor so they can make simple updates
- 2.Document the client's brand kit settings and template preferences in a shared reference doc
- 3.Set up a recurring content calendar in Animoto, scheduling future video production dates
- 1.Review the sprint's deliverables against the content brief and confirm client sign-off
- 2.Provide the client with a proposal for a monthly retainer covering a set number of Animoto videos
- 3.Archive all project assets in Animoto's workspace for future reuse
With Animoto's Professional plan at $29/mo (or $19/mo annual), an agency can produce a 3-video package for $1,800 (as per the productized offer), yielding a margin of over 90% after tool costs. Even at the highest plan ($79/mo), the tool cost is negligible compared to the service fee, making video production a high-margin retainer service.
- 3 branded promotional videos in 1080p or 4K, exported from Animoto
- A configured Animoto workspace with client brand kit and template presets
- A usage and update guide for the client, including how to request edits
- A content calendar for the next month of video posts
- A retainer proposal for ongoing video production
Client has approved and received at least 3 final videos, the Animoto workspace is configured with their brand kit, and the client has been trained to make simple edits independently.