Implementation BlueprintExecution layer

BigMailer White-Label Reseller Launch (7-9 days)

Stand up a rebranded BigMailer agency account on Agency Pro, migrate two client brands onto it, and package the dashboard as your own monthly email retainer. Time: 7-9 days.

By InnovaAI ResearchPublished

Email Marketing

How do you implement it?

Blueprint

BigMailer White-Label Reseller Launch (7-9 days)

Stand up a rebranded BigMailer agency account on Agency Pro, migrate two client brands onto it, and package the dashboard as your own monthly email retainer.

Prerequisites
  • Agency Pro plan at $149/mo activated, since white-label and unlimited brands sit on that tier
  • Amazon SES credentials or a decision to send through BigMailer's own infrastructure
  • Client opt-in list exports with confirmed consent status per brand
  • Sender domain DNS access for SPF and DKIM records on each client domain
  • A named account owner who will hold the 100-user seat allocation on Agency Pro
Execution Timeline
  • 1.Create the agency workspace on Agency Pro and confirm white-label controls are visible in account settings
  • 2.Map which client brands go live first and record contact counts against the x10 emails per month send allowance
  • 1.Connect Amazon SES under the agency account, or lock in BigMailer sending infrastructure for clients without their own SES
  • 2.Verify sender domains and publish SPF and DKIM records for the first two client brands
  • 1.Create client brand one inside the dashboard and import its contact list with consent fields intact
  • 2.Build two drag-n-drop templates matched to the client's brand colors and logo
  • 1.Create client brand two and repeat the import and template build
  • 2.Set team member access so the client sees only their own brand, using the 100-user seat pool
  • 1.Wire Zapier or Pabbly to the client's CRM or storefront so new signups flow into BigMailer automatically
  • 2.Test one transactional send and one promotional send per brand end to end
  • 1.Apply white-label branding to the login screen, sender identity, and client-facing reports
  • 2.Draft the client handover note explaining how to request campaigns and see engagement reporting
  • 1.Run a live promotional send to a seed segment on each brand and check deliverability optimization flags
  • 2.Fix list hygiene issues surfaced by the seed run before any full-list send
  • 1.Package tiers: entry single brand at $97/mo, growth multi-brand, and a transactional add-on
  • 2.Set the retainer terms and the monthly campaign calendar of two sends per brand
  • 1.Hand over branded logins to both clients and schedule the first month of campaigns
  • 2.Log the Agency Pro cost against retainer revenue to confirm per-brand margin
$149/mo Agency Pro plus $7.50 to $15/mo per lighter Business plan if you keep any brand on a separate tier; first-quarter tool spend typically lands between $450 and $900 before SES sending fees7-9 days
ROI Logic

Agency Pro at $149/mo covers unlimited brands and 100 users, so each additional client brand adds retainer revenue without adding a platform fee. Two brands on a $97/mo entry tier already return $194/mo against the $149/mo plan, and the margin widens with every brand you onboard because the seat and brand limits are shared, not per client.

Deliverables
  • White-labeled BigMailer agency workspace with branded login and sender identity
  • Two live client brands with imported lists, verified sending domains, and two templates each
  • Zapier or Pabbly automation connected to each client's CRM or storefront
  • Client-facing tier sheet and monthly campaign calendar
  • Seed-send deliverability report per brand
Definition of Done

Both client brands send a live promotional email from a verified domain through the white-labeled dashboard, with automation syncing new contacts and retainer tiers signed.

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