Brandy White-Label Client Portal Rollout (5-7 days)
Agencies deploy Brandy as a white-label brand asset hub for one client, using custom domains, branding removal, and password-protected share links to replace ad-hoc file sharing with a governed portal. Time: 5-7 days.
By InnovaAI ResearchPublished
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Brandy White-Label Client Portal Rollout (5-7 days)
Agencies deploy Brandy as a white-label brand asset hub for one client, using custom domains, branding removal, and password-protected share links to replace ad-hoc file sharing with a governed portal.
- Agency Brandy account on Pro ($5/mo), Business ($35/mo), or Premium ($100/mo) depending on client count and storage needs
- Client brand assets collected: logos, color values, font files, and guideline documents
- Client-approved custom domain or subdomain for the white-label portal
- Named client-side contact who will own asset uploads and permission changes after handover
- Internal decision on whether the portal is billed inside an existing retainer or as a standalone line item
- 1.Create the agency Brandy account and select the plan tier that matches the client's brand space count and storage ceiling
- 2.Upload the agency logo and set the custom URL so the login portal presents as the agency's own product
- 3.Confirm branding removal is active on the plan tier before any client-facing link is generated
- 1.Create the dedicated brand space for the client and name it to match the client's internal naming convention
- 2.Upload logos, color values, fonts, and guideline documents into organized collections
- 3.Set the brand space cover image and description so the portal reads as a finished product, not a file dump
- 1.Configure advanced permissions so client staff see only the collections relevant to their role
- 2.Apply password protection to any collection containing unreleased or embargoed assets
- 3.Generate shareable links for the collections the client will distribute to vendors and contractors
- 1.Use task mode to assign asset organization work to agency team members and track completion
- 2.Run a storage usage check against the plan ceiling and flag any collection that needs pruning before handover
- 3.Verify every shareable link resolves correctly on desktop and mobile before the client walkthrough
- 1.Walk the client contact through the portal, covering asset upload, permission changes, and link generation
- 2.Hand over the shareable brand link package the client will distribute to vendors and contractors
- 3.Record the client's preferred cadence for asset audits and permission reviews
- 1.Review brand analytics to confirm the client's team has accessed the portal and which collections get traffic
- 2.Adjust collection structure based on the first week of access patterns
- 3.Document the portal setup in the agency's internal runbook for reuse on the next client
- 1.Send the client a one-page portal guide covering login, asset download, and how to request new assets
- 2.Confirm the retainer line item or standalone invoice for the portal is issued
- 3.Schedule the first monthly asset audit and storage review
A single client portal on the Pro plan costs $5/mo and supports one brand space with 50GB, so an agency billing the rollout at $300/mo keeps the tool cost under 2% of the retainer. On Premium at $100/mo, the 50 brand spaces and 300GB ceiling let an agency run the same playbook across dozens of clients without opening separate accounts, which is where the per-seat model stops punishing margin. The constraint is segmentation: agencies that put small clients on Premium and large clients on Pro invert the cost curve and erode the retainer.
- White-labeled Brandy portal with agency logo, custom URL, and Brandy branding removed
- Client brand space with logos, colors, fonts, and guidelines organized into permissioned collections
- Shareable brand link package for the client to distribute to vendors and contractors
- Password-protected access configuration for embargoed or unreleased assets
- One-page client portal guide covering login, download, and asset request steps
The client can log into the white-labeled Brandy portal, download every approved asset, and generate a shareable link for a vendor without contacting the agency for help.
More on Brandy
- StrategyWhy Brandy's $5 Pro Tier Changes Agency White-Label Economics
- ConceptBrandy Space Ladder
- Evaluation RuleBrandy Rule: White-Label Only When Client Count Beats the Per-Space Math
- Decision FrameworkBrandy: Buy vs Skip (Agency White-Label Brand Asset Management)
- Failure PatternThe Brandy Per-Seat Margin Trap: Why Agencies Fail With Brandy on Multi-Client Retainers
- Operating ProcedureBrandy White-Label Client Space Provisioning (Onboarding)