Implementation BlueprintExecution layer

Brax Native Ad Management Retainer (5-7 days)

A 5-7 day sprint to onboard a client onto Brax, configure their native ad accounts, and establish a managed retainer for ongoing optimization and reporting. Time: 5-7 days.

By InnovaAI ResearchPublished Updated

Ad Management

How do you implement it?

Blueprint

Brax Native Ad Management Retainer (5-7 days)

A 5-7 day sprint to onboard a client onto Brax, configure their native ad accounts, and establish a managed retainer for ongoing optimization and reporting.

Prerequisites
  • Client has active accounts on at least one of Outbrain, Taboola, Yahoo, Revcontent, or Content.ad
  • Client provides access to their Google Analytics property for ROI tracking
  • Agency has a Brax account on the Starter plan ($199/mo) or higher
  • Client approves a monthly ad spend budget within Brax plan limits (e.g., $10K for Starter)
  • Client supplies creative assets for initial A/B tests
Execution Timeline
  • 1.Create Brax account and connect client's native ad networks (Outbrain, Taboola, Yahoo, Revcontent) and Google Analytics
  • 2.Set up team permissions for agency staff and client stakeholders
  • 3.Import existing client campaigns via Brax bulk editor
  • 1.Configure default campaign settings and tracking tags with macros in Brax
  • 2.Define custom calculated metrics (e.g., ROI, CPA) from ad spend and Google Analytics conversion data
  • 3.Set up dayparting schedules to control when ads run
  • 1.Build A/B testing framework for creative variations within Brax
  • 2.Create scheduled rules to pause underperforming campaigns or adjust bids automatically
  • 3.Set up bulk budget adjustments using Brax spreadsheet editor for initial budget allocation
  • 1.Review first 48 hours of performance data in Brax unified dashboard
  • 2.Adjust dayparting and scheduled rules based on early metrics
  • 3.Prepare a mid-sprint report for client showing cross-platform spend and early ROI
  • 1.Conduct weekly optimization pass: pause low-performing creatives, shift budget to winners
  • 2.Use Brax custom calculated metrics to align reporting with client KPIs
  • 3.Deliver final onboarding report with setup summary and initial performance insights
  • 1.Set up recurring monthly reporting template in Brax with unified ROI metrics
  • 2.Train client on accessing Brax dashboard and understanding key metrics
  • 3.Document all configurations and rules for future reference
  • 1.Hand off to ongoing retainer team with detailed runbook
  • 2.Schedule weekly optimization cadence and monthly ROI review meetings
  • 3.Confirm client satisfaction and gather feedback for service refinement
Agency cost: $199/mo (Starter plan) for up to $10K ad spend; $499/mo (Business plan) for up to $50K. Client retainer typically $1,500-$3,000/mo.5-7 days
ROI Logic

With a $199/mo Brax cost and a $1,500/mo retainer, gross margin is $1,301/mo (87%). Even at $499/mo, margin stays above 66% for a $1,500 retainer, making it a high-margin service line.

Deliverables
  • Brax dashboard configured with client ad accounts and Google Analytics
  • Custom calculated metrics (ROI, CPA) aligned to client KPIs
  • Dayparting schedules and scheduled rules for automated optimization
  • A/B testing framework for creative variations
  • Monthly ROI report template with cross-platform spend and conversion analysis
Definition of Done

Client campaigns are live in Brax with automated rules, A/B tests running, and a unified ROI report delivered to the client.

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