Brax Spend Tier Margin Model

Brax pricing tiers (Starter at $199 for $10K spend, Business at $499 for $50K) create a natural margin threshold. Agencies must map each client's monthly native ad spend to the appropriate tier, then calculate the effective cost per dollar managed. For a client spending $10K, the Starter plan costs 1.99% of spend; at $50K, Business drops to 0.998%. But exceeding a tier triggers overage fees ($0.02 to $0.01 per dollar), which can erode margins if not priced into the retainer. The model: choose a tier that leaves at least 20% gross margin after Brax fees and delivery costs. For example, a $5K/mo client on Starter yields $199 fee, leaving room for a $1,590 productized offer. Agencies scaling beyond $50K should negotiate custom pricing or pass overage costs to the client via a transparent line item.

By InnovaAI Research·Published 17 Aug 2026·Updated 2 Sep 2026