Implementation BlueprintExecution layer

Brevn Local Chat Launch (7-10 days)

A repeatable deployment that puts a Brevn AI chat agent on a local service client's site, trains it on crawled content, and wires lead capture into the owner's inbox within two weeks. Time: 7-10 days.

By InnovaAI ResearchPublished

Website Chatbots

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Blueprint

Brevn Local Chat Launch (7-10 days)

A repeatable deployment that puts a Brevn AI chat agent on a local service client's site, trains it on crawled content, and wires lead capture into the owner's inbox within two weeks.

Prerequisites
  • Client site running a supported CMS: WordPress, Shopify, Wix, Webflow, Squarespace, Framer, Ghost, or Bubble
  • Owner-approved FAQ source material and a decision on which contact fields to collect (name, email, phone)
  • Access to the client's site admin to place the single script tag for the chat widget
  • Agency Brevn account with the correct tier selected against expected conversation volume (300 to 20,000/mo)
  • Named recipient for lead alert emails, plus a fallback contact if the owner is unavailable
Execution Timeline
  • 1.Confirm the client's CMS is on Brevn's supported list and pull sitemap URLs for the crawl
  • 2.Run the initial website crawl to build the knowledge base
  • 3.Log the client's expected monthly conversation volume to pick the right tier
  • 1.Review crawled pages for gaps: pricing, service areas, hours, and booking steps
  • 2.Draft 20 to 30 common visitor questions with the owner's approved answers
  • 3.Flag any page that should be excluded from the knowledge base
  • 1.Test AI answers against the drafted question set and note wrong or vague replies
  • 2.Adjust source content on the site where the crawl produced thin answers
  • 3.Set the auto re-crawl interval appropriate to the client's tier (14 days on Basic, 7 days on Business)
  • 1.Configure lead capture fields (name, email, phone) and the buying-intent trigger
  • 2.Set email alert routing to the owner and to the agency inbox
  • 3.Style the chat widget to match the client's brand colors and greeting copy
  • 1.Install the widget script tag on the live site and verify it loads on mobile and desktop
  • 2.Run a live test conversation from an incognito browser to confirm lead capture fires
  • 3.Check that the captured lead appears in the unified dashboard with full thread context
  • 1.Walk the owner through the conversation inbox and lead list
  • 2.Show how to export leads and read usage analytics on conversation volume and qualified leads
  • 3.Agree on a response-time expectation for leads that need a human reply
  • 1.Monitor the first 48 hours of live conversations and correct any mis-answers
  • 2.Run a manual re-crawl if site content changed during setup
  • 3.Deliver the handoff guide and confirm the monthly retainer start date
$19-$149/mo per client site depending on tier (Basic $19, Starter $39, Business $79, and higher tiers up to $149), plus $1,350 one-time setup fee for the Local Chat Launch package7-10 days
ROI Logic

A $1,350 setup fee covers roughly 12 hours of agency work, and the client's ongoing Brevn cost of $19 to $149/mo sits well below a typical chat retainer, so the spread between tool cost and monthly management fee is the margin. Tiering clients by conversation volume (300 to 20,000/mo) keeps the tool cost predictable while the agency bills a flat managed-chat rate. Because Brevn lacks white-label branding, position the retainer around lead capture and routing rather than a branded client portal.

Deliverables
  • Configured Brevn chat agent with branded widget styling and approved greeting copy
  • Knowledge base built from the client's crawled pages plus a reviewed Q&A set
  • Lead capture form with email alert routing to the owner and agency inbox
  • Client handoff guide covering the conversation inbox, lead export, and analytics views
  • Monthly retainer scope document listing re-crawl cadence and answer-review hours
Definition of Done

The Brevn widget is live on the client site, a test conversation produces a captured lead in the unified dashboard, and the owner has received the alert email and been trained on the inbox.

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