Brevn

Brevn's $19 to $149/mo ladder lets agencies resell 24/7 lead capture to local service businesses without building support infrastructure. The catch: no white-label branding means client dashboards show Brevn, so the retainer is sold on outcomes, not on a rebranded product.

Brevn's four tiers are gated by monthly conversation volume, not seats: Basic at $19 covers 300 conversations, Starter at $39 covers 1,500, Business at $79 covers 6,000, and the top tier reaches 20,000. An agency that sells a flat $600/mo managed chat retainer and puts a busy clinic on Basic will blow through 300 conversations in the first fortnight, then eat overage or upgrade costs out of its own margin. The framework: before quoting any retainer, pull the client's historical contact-form submissions, live chat transcripts, and after-hours missed calls, then multiply by three to estimate chatbot conversation volume. Match that number to the tier, add the agency's setup and management fee on top, and the retainer margin holds. Agencies that skip this step discover the ceiling in month two, when the client's traffic spikes and the tier no longer fits.

Widget Exit Cost is the framework for pricing a chatbot engagement by how much of the client's conversational asset survives a vendor change. Three layers accumulate: the widget embed, the trained knowledge base, and the conversation history with lead records. A full white-label platform such as SiteGPT or Havlo lets an agency keep the client-facing brand and, in Havlo's case, run several client sites from one dashboard, which raises the agency's switching cost rather than the client's. A no-code builder like Typebot gives the agency portable flows but no resale layer, so the retainer stays tied to build hours. Before quoting, map which layer the client owns and which the vendor holds. If transcripts and lead data cannot be exported in a usable format, the agency is renting a client relationship it cannot move, and every renewal conversation starts from a weaker position.

Answer Ownership Split is the practice of deciding, question by question, whether the chatbot or a human owns the reply, then wiring the handoff before launch. Agencies that skip this step ship widgets that either over-answer (inventing policy on pricing, timelines, or refunds) or under-answer (bouncing every visitor to a form). The split matters because retainer renewals hinge on deflection rate, and deflection without a clean escalation path just moves the queue into a client's inbox. A workable split assigns FAQ, hours, and location questions to the bot, and routes anything with money, legal exposure, or an angry tone to a named human within a stated response window. Brevn's approach is instructive: it crawls site pages to ground answers, captures contact details when buying intent appears, and emails the business so a person can follow up. That is ownership split in production, not a settings toggle.

Adopt Brevn when a client's conversation volume fits a tier and the agency can resell it as a managed lead-capture service.

Before quoting a chatbot upsell, confirm the client can export conversation data and re-point the widget without rebuilding the knowledge base, and price the migration path into the proposal.

If a client site runs WordPress, Shopify, Wix, Webflow, Squarespace, Framer, Ghost, or Bubble and needs 24/7 FAQ answers plus lead capture, Brevn's $19/mo Basic tier (1 agent, 300 conversations/mo, auto re-crawl every 14 days) is a low-risk entry point. If the client needs white-label branding or more than 20,000 conversations/mo, Brevn is the wrong fit because it lacks white-label and its top tier caps at that volume.

A repeatable deployment that puts a Brevn AI chat agent on a local service client's site, trains it on crawled content, and wires lead capture into the owner's inbox within two weeks.