Implementation BlueprintExecution layer

Brew Client Onboarding Sprint (5-7 days)

A repeatable onboarding sprint that takes a client from brand intake to a live Brew workspace with three on-brand templates and one tested lifecycle automation, synced to their existing ESP. Time: 5-7 days.

By InnovaAI ResearchPublished

Email Marketing

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Blueprint

Brew Client Onboarding Sprint (5-7 days)

A repeatable onboarding sprint that takes a client from brand intake to a live Brew workspace with three on-brand templates and one tested lifecycle automation, synced to their existing ESP.

Prerequisites
  • Client brand kit: logo files, hex colors, fonts, and 3-5 reference emails that represent the voice to match
  • Admin access to the client's existing ESP (Klaviyo, HubSpot, Mailchimp, Brevo, Braze, Iterable, Customer.io, or Mailjet) for the sync connection
  • A verified sending domain the client controls, since Brew allows unlimited sending domains but each must be authenticated
  • Agreed scope on which single lifecycle flow ships in the sprint (welcome series or abandoned cart)
  • Brew plan sized to the client: Growth at $99/month for 50K sends and 10 brand workspaces, Pro at $249/month for 200K sends and 50 brand workspaces
Execution Timeline
  • 1.Create the client's brand workspace in Brew and upload brand guidelines: colors, fonts, voice notes, and reference emails
  • 2.Confirm the workspace count fits the plan tier so the client does not consume a slot another account needs
  • 1.Connect the client's existing ESP through Brew's integration list and verify the sync direction before any draft is generated
  • 2.Authenticate the client's sending domain and run a test send to a seed inbox
  • 1.Prompt Brew in natural language for a welcome email draft and compare output against the reference emails
  • 2.Use inline AI editing on individual blocks to correct tone drift rather than regenerating the whole draft
  • 1.Generate promo and follow-up templates from prompts, then lock the reusable blocks the client will edit later
  • 2.Strip the Brew watermark check: confirm the client sits on Growth or Pro, since Free stamps a Brew watermark on every email
  • 1.Build the agreed lifecycle sequence on the visual canvas, mapping each step to a trigger and delay
  • 2.Segment the audience using plain English descriptions and spot-check the resulting list counts
  • 1.Run the full flow end to end with test contacts and fix broken branches on the canvas
  • 2.Record a walkthrough of the campaign workflow for the client's internal team
  • 1.Hand off the workspace with a written prompt library the client can reuse for future campaigns
  • 2.Set the retainer cadence: monthly template refresh and automation review, priced against the client's Brew seat cost
$99-$249/month in Brew subscription per client workspace, plus 16 hours of setup labor billed at $1,800 for the starter launch package5-7 days
ROI Logic

A Growth seat at $99/month or a Pro seat at $249/month is the only hard tool cost per client, and the $1,800 starter launch package covers 16 hours of setup, so the first month already clears the subscription several times over. Renewing the same workspace as a monthly retainer means every subsequent month carries the seat cost only, which is where agency margin accumulates across 5-50 accounts.

Deliverables
  • Configured Brew workspace with client brand assets, voice profile, and authenticated sending domain
  • Three on-brand templates (welcome, promo, follow-up) built from Brew prompts and refined with inline AI editing
  • One tested lifecycle automation published on Brew's visual canvas and synced to the client's ESP
  • Recorded workflow walkthrough plus a reusable prompt library for the client's team
Definition of Done

The client's Brew workspace syncs to their live ESP, the lifecycle flow passes an end-to-end test with real segments, and the client team can generate a new on-brand draft from a prompt without agency help.

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