Inbox Placement Repair Sprint (5-10 days)
A structured engagement to diagnose and fix client email deliverability issues, restoring sender reputation and inbox placement through authentication, list hygiene, and engagement-based sending. Time: 5-10 days.
By InnovaAI ResearchPublished
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Inbox Placement Repair Sprint (5-10 days)
A structured engagement to diagnose and fix client email deliverability issues, restoring sender reputation and inbox placement through authentication, list hygiene, and engagement-based sending.
- Access to client's email sending platform and DNS records
- Current email performance metrics (deliverability, spam complaints, bounce rates)
- List of recent email campaigns and their content
- Client approval for DNS changes and list cleaning actions
- Baseline spam test results from a deliverability testing tool
- 1.Audit current email infrastructure and sending practices
- 2.Review authentication records (SPF, DKIM, DMARC) and identify gaps
- 3.Collect performance data from the last 30 days
- 1.Run a full deliverability diagnostic using seed list testing
- 2.Analyze spam folder placement and blocklist status
- 3.Document findings and prioritize issues by impact
- 1.Fix authentication issues: align SPF, DKIM, and DMARC policies
- 2.Set up DMARC monitoring and reporting
- 3.Verify DNS changes propagate correctly
- 1.Clean the email list: remove invalid, disposable, and risky addresses
- 2.Implement a re-engagement campaign for inactive subscribers
- 3.Segment list by engagement level for future sends
- 1.Configure a domain warm-up plan if sender reputation is low
- 2.Start gradual warm-up with low-volume, high-engagement sends
- 3.Monitor early results and adjust sending cadence
- 1.Optimize email content for spam filters: subject lines, links, and formatting
- 2.Implement engagement-based sending: suppress non-openers and non-clickers
- 3.Set up feedback loops with major ISPs
- 1.Run a second round of seed list testing to measure improvement
- 2.Compare inbox placement rates against baseline
- 3.Adjust strategy based on test results
- 1.Document all changes and create a deliverability playbook for the client
- 2.Train client team on best practices for list hygiene and engagement
- 3.Establish ongoing monitoring and alerting
- 1.Review final metrics and prepare a performance report
- 2.Provide recommendations for long-term deliverability maintenance
- 3.Schedule a follow-up review in 30 days
- 1.Present final report and handoff to client
- 2.Ensure all documentation is delivered and understood
- 3.Confirm next steps for ongoing optimization
Agencies can charge a premium for deliverability repair because poor inbox placement directly destroys client ROI; a 10% improvement in deliverability can recover thousands in lost revenue. The technical nature of the work justifies high hourly rates, and ongoing monitoring creates a recurring retainer revenue stream.
- Deliverability audit report with baseline metrics
- Authentication configuration summary (SPF, DKIM, DMARC)
- List hygiene and segmentation plan
- Domain warm-up schedule and execution log
- Ongoing monitoring dashboard and monthly performance report
Client's inbox placement rate improves by at least 15% from baseline, and all authentication protocols are correctly configured and monitored for 30 days without regression.