Implementation BlueprintExecution layer

Advirtis White-Label PPC Retainer (5-7 days)

Launch a managed PPC retainer for local service businesses using Advirtis's white-label fulfillment, with the agency handling client relationships and Advirtis executing campaigns under the agency's brand. Time: 5-7 days.

By InnovaAI ResearchPublished Updated

Blueprint

Advirtis White-Label PPC Retainer (5-7 days)

Launch a managed PPC retainer for local service businesses using Advirtis's white-label fulfillment, with the agency handling client relationships and Advirtis executing campaigns under the agency's brand.

Prerequisites
  • Register for Advirtis and complete white-label branding setup (logo, domain, email templates).
  • Identify a pilot client with existing Google Ads or Facebook Ads account access and a monthly ad budget of at least $1,000.
  • Define campaign goals and KPIs with the client (e.g., leads, calls, form fills).
  • Set up a branded reporting dashboard template in Advirtis's system.
  • Establish communication cadence with Advirtis's dedicated project manager.
Execution Timeline
  • 1.Finalize client contract and collect account access (Google Ads, Facebook Ads, etc.).
  • 2.Share client goals and budget with Advirtis project manager via their onboarding portal.
  • 3.Configure Advirtis to use agency-branded email templates for client communications.
  • 1.Advirtis team audits existing campaigns and provides optimization recommendations.
  • 2.Agency reviews audit and approves recommended changes.
  • 3.Set up conversion tracking and integrate with Advirtis's reporting dashboard.
  • 1.Advirtis launches initial campaigns (search, social, or display) based on approved strategy.
  • 2.Agency reviews live campaign performance in the branded dashboard.
  • 3.Adjust budget allocation and targeting parameters in Advirtis's admin panel.
  • 1.Advirtis implements A/B testing for ad copy and landing pages.
  • 2.Agency receives first weekly performance summary from Advirtis.
  • 3.Schedule recurring monthly strategy call with Advirtis project manager.
  • 1.Finalize monthly reporting template with Advirtis (including client-specific KPIs).
  • 2.Agency presents first week results to client, highlighting early wins.
  • 3.Document workflow and escalation procedures for ongoing management.
$499/mo (Advirtis Local Growth Starter) plus ad spend managed by client or agency.5-7 days
ROI Logic

At $499/mo cost to the agency, a typical retainer to the client is $1,500-$3,000/mo, yielding 67-83% gross margin. Ad spend is passed through or marked up separately, adding further profit. No internal hiring needed, so margin scales with volume.

Deliverables
  • Branded campaign performance dashboard (Advirtis configured with agency logo and colors).
  • Monthly performance summary with recommendations (Advirtis-generated, agency-branded).
  • Optimized campaign structure (search, social, or display) managed by Advirtis.
  • Weekly status report from Advirtis project manager to agency.
  • Client-facing quarterly business review deck (template provided by Advirtis).
Definition of Done

Client's first month of campaigns are live, reporting dashboard is active, and recurring monthly workflow is documented and tested.