Adzooma Managed PPC Optimization Retainer (5-7 days)
A structured onboarding sprint to set up Adzooma for a new client, connect their ad accounts, apply one-click optimizations, and deliver a branded performance report, enabling a recurring managed retainer service. Time: 5-7 days.
By InnovaAI ResearchPublished Updated
Adzooma Managed PPC Optimization Retainer (5-7 days)
A structured onboarding sprint to set up Adzooma for a new client, connect their ad accounts, apply one-click optimizations, and deliver a branded performance report, enabling a recurring managed retainer service.
- Client's Google Ads, Microsoft Advertising, and Meta Ads account access (API credentials or admin permissions)
- Signed service agreement and retainer fee commitment (e.g., $150-250/mo)
- Client's monthly ad spend data and performance goals (CPA, ROAS, budget)
- Adzooma Silver plan subscription ($69/mo) with unlimited user seats enabled
- Agency's branded report template (logo, colors) for white-label delivery
- 1.Create Adzooma account and configure agency profile with white-label settings
- 2.Connect client's Google Ads, Microsoft Advertising, and Meta Ads accounts via API
- 3.Run initial PPC audit to surface wasted spend, disapproved ads, and broken tracking
- 1.Review audit results and prioritize top 10 opportunities by potential savings
- 2.Apply one-click fixes for disapproved ads, broken tracking, and bidding inefficiencies
- 3.Set up budget tracking alerts and performance scorecards for daily monitoring
- 1.Configure weekly opportunity analysis to auto-detect new optimization chances
- 2.Enable PPC alerts for quality score drops, budget overspend, and impression share loss
- 3.Test one-click implementation on a sample campaign to verify fix accuracy
- 1.Build branded weekly performance report using Adzooma's report builder
- 2.Include spend, ROI, opportunity summary, and alert history in the report
- 3.Schedule automated weekly email delivery to client stakeholders
- 1.Conduct a 30-minute client walkthrough of the dashboard and report
- 2.Document recurring tasks: weekly opportunity review, monthly deep audit, alert response
- 3.Hand off to delivery team with a runbook for ongoing management
At $69/mo for the Silver plan, the agency can resell the service at $150-250/mo per client, yielding a gross margin of 54-72% before labor. With 5 clients, the tool cost is $345/mo against $750-1,250/mo revenue, making it highly scalable for multi-account agencies.
- Branded weekly PPC performance report with spend, ROI, and opportunity summary
- One-click optimization implementation log (fixes applied and performance impact)
- Client dashboard access with budget tracking and automated alerts
- Monthly opportunity analysis report highlighting new savings and improvements
- Standard operating procedure (SOP) for ongoing account management
Client's ad accounts are connected, initial optimizations applied, branded reports scheduled, and the recurring retainer workflow is documented and handed off to the delivery team.