Implementation BlueprintExecution layer

Tella Client Video Retainer Build (5-7 days)

Stand up a repeatable Tella workspace per client so an agency can deliver four branded screen and talking-head videos a month on a $350/mo retainer, with viewer analytics proving engagement. Time: 5-7 days.

By InnovaAI ResearchPublished

Video Editing

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Blueprint

Tella Client Video Retainer Build (5-7 days)

Stand up a repeatable Tella workspace per client so an agency can deliver four branded screen and talking-head videos a month on a $350/mo retainer, with viewer analytics proving engagement.

Prerequisites
  • Tella account on Pro ($13/month per user, billed annually) or Premium ($19/month per user, billed annually) if the client needs a custom domain and Tella branding removed
  • Mac or Windows app installed, or Chrome extension/web recorder validated for browser-only capture
  • Client brand assets on hand: logo, colors, intro/outro templates, and any 3D .cube LUT files for color grading
  • A signed retainer scope naming video count, turnaround, and who owns the shareable links
  • Slack or Notion workspace identified as the embed destination for client-facing video links
Execution Timeline
  • 1.Create the agency Tella account and install the Mac or Windows app, then confirm the Chrome extension and web recorder also capture correctly
  • 2.Run a test recording of screen, camera, microphone, and system audio together and verify all four tracks land in the editor
  • 3.Upload the test clip and confirm transcript-based editing, automatic layouts, and background noise cleanup behave as expected
  • 1.Create a dedicated Tella workspace for the first client rather than reusing the agency workspace
  • 2.Apply client branding, colors, and intro/outro templates to the workspace
  • 3.Upload the client's 3D .cube LUT files so color grading matches their brand look
  • 1.Add the client's custom domain and set domain restriction if the account is on Premium
  • 2.Remove Tella branding from shared videos on the Premium plan
  • 3.Connect Slack and Notion so finished videos embed where the client already works
  • 1.Record the first two short-form videos using the validated capture setup
  • 2.Edit by transcript: strip filler words and silences, then apply automatic layouts
  • 3.Export at 4K and check the 60 FPS output before anything reaches the client
  • 1.Publish shareable video links and switch on viewer analytics tracking
  • 2.Build a one-page analytics readout covering watch time and engagement per video
  • 3.Walk the client through the link structure so they can self-serve between cycles
  • 1.Write the repeatable recording workflow as a short internal runbook covering capture, transcript edit, layout, and export
  • 2.Set a credit budget against the 3,000 monthly Tella agent credits on Pro (6,000 on Premium) and note what happens when AI edits run past it
  • 3.Confirm the 106-language support covers the client's audience before committing to subtitled output
  • 1.Deliver the first month's four videos and the analytics readout in a single handoff
  • 2.Log actual hours against the 4h setup plus 2h/mo effort assumption and adjust the retainer scope if it slipped
  • 3.Schedule the next recording cycle and hand the client their self-serve workflow document
$13 to $19 per user per month depending on plan, so roughly $156 to $228 per seat annually; a single client retainer at $350/mo covers one seat many times over, and a 10-client book fits inside a handful of seats5-7 days
ROI Logic

One Pro seat at $13/month per user (billed annually) supports a $350/mo retainer, so the tool cost is recovered inside the first week of any single client engagement. Premium at $19/month per user (billed annually) adds the custom domain and branding removal that justify charging more for white-label delivery. Because seats are per user rather than per client, margin widens as the agency stacks video-heavy accounts onto the same workspace structure.

Deliverables
  • A configured Tella workspace per client with branding, intro/outro templates, and uploaded .cube LUT files
  • Four delivered short-form videos per month exported at 4K and 60 FPS
  • Shareable Tella video links with viewer analytics enabled and an accompanying watch-time readout
  • A written recording and editing runbook the client can follow between agency cycles
  • A credit consumption log against the monthly Tella agent credit allowance
Definition of Done

The client has received four branded Tella videos through shareable links with viewer analytics attached, and can record and share a video on their own using the documented workflow without agency help.

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