Tella Credit Ceiling Model

Tella's AI editing runs on a credit budget: 3,000 Tella agent credits per month on Pro at $13 per user, 6,000 on Premium at $19 per user. Before an agency quotes a video retainer, map expected monthly output against that ceiling. A local service client on a $350/mo starter retainer delivering 4 short videos sits comfortably inside one Pro seat. A client needing 15 transcript-edited clips with filler-word removal and audio cleanup will burn credits faster, and the agency either absorbs the overage or buys a Premium seat at $19. The model forces a per-client credit estimate at scoping, not after the first invoice. Agencies running 10+ video-heavy accounts should track credit consumption per workspace monthly and move only the heaviest clients to Premium, keeping the rest on Pro. Margin survives when credit headroom is priced into the retainer, not discovered mid-delivery.