Accepted Deliverable Rate

Accepted Deliverable Rate is the ratio of client-approved cuts to editor hours spent, measured on one representative brief rather than across a whole category. It matters because AI-assisted editing tools compress the first pass (transcription, silence removal, rough cuts) while leaving review, correction, and client revision cycles largely intact, so a tool that halves assembly time can still leave total labor flat if its output needs heavy fixing. Run the same brief through two or three workflows and count hours to first cut, hours to client approval, and revision rounds. A browser editor such as Kapwing may win on turnaround for social cutdowns, while a text-based workspace like Descript may reduce correction time on interview footage. Track the number, not the demo. Agencies that quote retainers on assumed multipliers get burned when accepted output per editor hour does not move.