Adalo Margin Threshold

Adalo's free tier caps at 500 records per app, forcing most client projects onto paid plans immediately. The Starter plan at $36/month supports one published app, while the Team plan at $160/month allows up to 10 editors and white-labeling. An agency building five concurrent client apps on the Team plan incurs a fixed platform cost of $32 per app per month. Each app also requires a hosted Postgres database, which is included but scales with record count. For a client needing 5,000 records, the Growth plan at $90/month per app is necessary. The margin threshold is the point where platform costs exceed 20% of the client retainer. For a $599/month Starter App Launch retainer, the platform cost must stay under $120. Using the Team plan for multiple apps keeps per-app cost low, but if a single client requires the Growth plan, the margin drops to 15%. Agencies should model data volume before pricing to ensure platform costs don't erode margins below 30%.

By InnovaAI Research·Published 7 Jul 2026·Updated 15 Aug 2026