Analisa Data Layer Test

Analisa is a data layer, not a retainer anchor. Before an agency quotes a client, run the Data Layer Test: does the client's decision actually turn on US public data that Analisa refreshes daily? A government contractor screening suppliers for a recompete passes, because Pro at $29 per seat per month adds a recompete calendar, competitor tracking, and 500 supplier-screening rows monthly. A market research agency building a county site-selection report passes too, since the free tier already exposes maps, profiles, rankings, and CSV exports up to 10,000 rows. A client whose question is brand positioning fails the test: Analisa's quality-of-life and spending metrics say nothing about it, and the agency ends up paying for seats nobody opens. The framework's rule is that Analisa revenue should ride inside a larger research retainer, priced as a pass-through line, never sold as a standalone subscription. Agencies that invert this order carry the seat cost against a deliverable the tool cannot support.