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Apaya White-Label Margin Threshold

Apaya's white-label capability is locked to the Supernova plan, which costs $183/mo on annual billing per brand. For agencies, this creates a clear margin threshold: you need at least one client paying a retainer that covers this cost plus your markup. A practical scenario: an agency with 5 social-heavy clients, each paying $500/mo for managed social, can absorb the Supernova fee and still net $317/mo per client. But if your client roster is mostly small local businesses paying $200/mo, the white-label fee eats 91% of your margin, making the Spark or Blaze plans more sensible. The threshold isn't just about client count; it's about the ratio of retainer size to the $183/mo floor. Agencies should calculate this before committing to Supernova, or they risk subsidizing the platform instead of profiting from it.

By InnovaAI ResearchPublished Updated

Social Media Management

What is Apaya White-Label Margin Threshold?

“Client count × retainer fee ≥ $183/mo → white-label viability”

X-axis: client retainer size; Y-axis: number of clients; shaded region shows profitable white-label zone

Apaya's white-label capability is locked to the Supernova plan, which costs $183/mo on annual billing per brand. For agencies, this creates a clear margin threshold: you need at least one client paying a retainer that covers this cost plus your markup. A practical scenario: an agency with 5 social-heavy clients, each paying $500/mo for managed social, can absorb the Supernova fee and still net $317/mo per client. But if your client roster is mostly small local businesses paying $200/mo, the white-label fee eats 91% of your margin, making the Spark or Blaze plans more sensible. The threshold isn't just about client count; it's about the ratio of retainer size to the $183/mo floor. Agencies should calculate this before committing to Supernova, or they risk subsidizing the platform instead of profiting from it.

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