Appy Pie Resale Ceiling

Appy Pie publishes no white-label program, so every app an agency ships carries Appy Pie branding in the client-facing dashboard. That single constraint sets the resale ceiling: you can charge for build and configuration, but you cannot charge a management retainer that implies the client is buying your platform. A workable pattern is the Appy Pie Starter App at $370/mo over 16h setup plus 2h/mo, scoped to a local restaurant or gym that wants a branded Android app with push notifications. The agency's margin holds because the entry plan is $32/mo (or $16/mo billed annually) and the Gold tier at $72/mo (or $36/mo annually) lifts push notifications to 1,000 and downloads to 1,000/mo. Above that usage, the client's own growth forces a plan upgrade, and the agency has no branded layer to justify absorbing it.