Backendless White-Label Threshold

Backendless puts its brand in every deployed client app unless the agency buys the Partner Plan at $75/month billed annually or $90/month month to month. Treat that $900 annual gap as a per-client decision, not a subscription upgrade. Run the math on a three-client book: the Starter App Launch offer at $3,600 per build carries roughly 32 hours of setup, so a single white-label fee spread across three retainers costs about $300 per client per year, which is easy to bury in a managed-service tier. At one client, the same fee eats into a thin build margin and the client sees Backendless branding on their own product. The framework: count active client apps first, then decide whether the Partner Plan is a delivery cost or a resale prerequisite. Agencies below two live client deployments should stay on the free or lower cloud tier and accept the branding while they validate demand.