Why Backendless Turns Agency App Delivery Into a Recurring Retainer

Backendless bundles a real-time relational database, codeless logic, and a visual UI builder in one workspace, so an agency can ship a client app without a separate backend hire. The catch sits in the branding: production apps carry the Backendless name unless the agency buys the Partner Plan at $75/month billed annually or $90/month monthly, which makes white-label resale a deliberate line item rather than a default. Agencies that price that fee into the retainer protect margin; those that ignore it hand clients a vendor logo on their own product.