BIGVU Retainer Ladder

The BIGVU Retainer Ladder maps each client retainer to the lowest BIGVU plan that covers its monthly video volume, so agency margin is set by plan choice rather than by production hours. A local real estate agent producing four short videos a month fits the Starter plan at $12/mo, which removes the watermark, lifts output to 1080p HD, and allows one brand kit; the agency bills that client $520/mo under a Local Video Starter package, so the software line stays a rounding error against the fee. A coaching client needing avatar-led talking heads and heavier script generation moves to AI Pro at $19/mo for 3,000 AI credits. The Free plan at $0 caps at 500 AI credits and stamps a watermark on 720p output, so it belongs in pitches and trials only, never in paid delivery. Climb the ladder only when a client's credit burn forces it.