Bookwhen Booking-Ceiling Ladder

Bookwhen prices by booking volume, not seats: Free caps at 50 bookings/month, Lite at $16/month covers 300, Standard at $29/month covers 800, and Plus at $59/month sits above that. For an agency, the booking ceiling is the billing unit. A yoga studio running 40 classes a week with 12 attendees each burns roughly 2,000 bookings a month, which puts it on Plus before the first invoice goes out. A course creator with two monthly cohorts may never leave Lite. Map each client's expected monthly bookings before quoting a retainer, then build the plan cost into the fee rather than absorbing it. The Bookwhen Starter Setup offer at $399/mo only holds margin when the client's tier stays at Lite or Standard; a Plus client needs a higher retainer or a usage clause. Recheck the count quarterly, because a growing class schedule silently climbs tiers.