Botdog Seat Economics Ladder

Botdog's pricing ladder sets the floor on what an agency can charge per client. Solo at $79/month (or $55.33 annual) covers unlimited safe campaigns and multi-account management, so a single operator can run several client profiles from one seat. Agency at $299/month (or $209.33 annual) adds white-glove onboarding, done-for-you migration, and priority campaign support, which matters when you are onboarding three or four retainers in a quarter. Managed at $690/month per seat is the ceiling: at that rate a client retainer must clear roughly $690 plus delivery hours before margin exists. Worked example: a lead gen agency running the $570/mo Starter Outreach offer on a Solo seat keeps most of the fee; the same offer on a Managed seat is underwater. Map each retainer to the cheapest tier that still delivers the support level promised in the contract, and reserve Managed seats for clients who pay for done-for-you migration.