Evaluation RuleDecision layer

Botdog Rule: Buy the $299 Agency Tier Only After Three Client Profiles Clear the Solo Ceiling

At what client-profile count does Botdog's $299 Agency plan pay for itself over stacking $79 Solo seats, and what must be true before an agency commits to that tier? Start on Solo at $79/month for the first client profile, then move to the Agency plan at $299/month once three or more client profiles are live and CRM sync is load-bearing for delivery.

By InnovaAI ResearchPublished

“At what client-profile count does Botdog's $299 Agency plan pay for itself over stacking $79 Solo seats, and what must be true before an agency commits to that tier?”

Start on Solo at $79/month for the first client profile, then move to the Agency plan at $299/month once three or more client profiles are live and CRM sync is load-bearing for delivery.

Common Mistake

Agencies buy the Agency tier on day one to feel serious, then discover the $299 fee is not the constraint: the real limit is that client dashboards and reports carry Botdog branding, so the retainer cannot be sold as a proprietary system until the agency builds its own reporting layer around the HubSpot, Salesforce, Zapier, or Make exports.

Why This Works

Solo at $79/month (or $55.33 billed annually) already includes unlimited safe campaigns, all LinkedIn actions, AI campaign building, and multi-account and team management, so a single client retainer does not need the higher tier. The $299 Agency plan (or $209.33 annually) adds white-glove onboarding, done-for-you migration, priority campaign support, dedicated technical support, and volume discounts, which matter when several client profiles and CRM integrations are running at once. The Managed plan at $690/month per seat is a separate decision for agencies that want Botdog to run outreach rather than run it themselves.

Apply When
  • •The agency runs LinkedIn outreach for at least three client profiles and expects to add a fourth within two quarters
  • •Monthly retainer revenue per client exceeds the $299 Agency plan fee by a wide margin, so one retained client covers the tool cost
  • •Delivery depends on HubSpot, Salesforce, Zapier, or Make handoffs rather than manual CSV exports
  • •The agency needs white-glove onboarding and done-for-you migration because no one on the team has run LinkedIn sequences before
  • •Client-facing reporting can tolerate Botdog branding, since no verified white-label program exists
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