Bright Pattern Seat Economics Ladder

Bright Pattern prices all three tiers (Foundation, Advanced, Enterprise) as contact-sales quotes, so an agency cannot know its margin until a signed contract exists. The ladder works by pricing the smallest viable deployment first: the SMB Starter offer at $380/mo covers single-channel IVR, chat widget, and voicemail-to-email for up to 3 agent seats with 16h setup plus 3h/mo. That published figure becomes the floor. Each rung up the ladder adds a channel (email, social), a seat band, or an Enterprise capability such as Generative AI Agents, voicebots, or full WEM, and each addition must carry its own quoted cost before the client sees a retainer. An agency selling a 3-seat clinic and a 25-seat insurance BPO on the same undifferentiated quote will absorb the difference. Quote per rung, in writing, before scoping delivery.