Brilo AI Minute Ceiling

Brilo AI bills on call minutes, not seats: the Pro Plan at $149/month covers 600 minutes across 3 agents, and the Growth Plan at $499/month covers 2,500 minutes with unlimited agents. That means an agency's retainer margin is set by how many minutes a client actually burns, not by how many agents get deployed. Run the math before quoting: a client taking 40 calls a day at three minutes each consumes roughly 2,600 minutes a month, which already breaks the Growth Plan ceiling and pushes into Custom pricing. The framework asks three questions per client: what is the average call duration, what share of calls can the agent resolve without human handoff, and what buffer sits between projected and plan minutes. Agencies that quote flat retainers without this buffer absorb overage on every spike week. Pair it with the Starter Voice Agent offer at $2,500 and 20 hours of setup, and price the retainer against measured minutes from a two-week pilot.