Chatrix Reseller Margin Ladder

Chatrix prices in three rungs, and each rung changes what an agency can sell. Essential at 25 €/mo gives unlimited operators and dialogs plus 500 AI suggestions, enough to run a branded chat retainer for a local clinic. Pro at 39 €/mo adds the RAG knowledge base and AI autopilot with unlimited AI, which is the tier that lets you promise after-hours coverage without staffing it. Above that sits the Reseller plan: custom pricing, country exclusivity, and tariff control, negotiated by sales contact. The ladder matters because your per-client cost is only predictable on the first two rungs. An agency with five e-commerce clients can standardize on Pro at 39 €/mo each and keep margin visible; the moment it wants to resell Chatrix as its own SaaS with its own price list, cost forecasting stops until the Reseller contract is signed. Decide which rung you are selling before you quote a client.