Chatrix

Chatrix lets an agency rebrand a full live chat stack (Shadow-DOM widget, operator console with AI reply suggestions, RAG knowledge base, multi-channel inbox) on its own domain and resell it, so the same delivery hours produce a productized retainer instead of one-off builds. The Essential tier at 25 €/mo and Pro at 39 €/mo give agencies a low input cost against client-facing fees, while the Reseller plan adds country exclusivity and custom tariff control for firms ready to run support as a SaaS line.

Chatrix prices in three rungs, and each rung changes what an agency can sell. Essential at 25 €/mo gives unlimited operators and dialogs plus 500 AI suggestions, enough to run a branded chat retainer for a local clinic. Pro at 39 €/mo adds the RAG knowledge base and AI autopilot with unlimited AI, which is the tier that lets you promise after-hours coverage without staffing it. Above that sits the Reseller plan: custom pricing, country exclusivity, and tariff control, negotiated by sales contact. The ladder matters because your per-client cost is only predictable on the first two rungs. An agency with five e-commerce clients can standardize on Pro at 39 €/mo each and keep margin visible; the moment it wants to resell Chatrix as its own SaaS with its own price list, cost forecasting stops until the Reseller contract is signed. Decide which rung you are selling before you quote a client.

Escalation Debt Ratio is the share of chatbot conversations that must reach a human, measured against the share the client was promised would resolve alone. Agencies sell coverage percentages, but the billable work lives in the gap: every unplanned handoff consumes retainer hours, and a bot tuned to 75% automated resolution still routes one in four chats to a person. The ratio matters because it is the number clients feel and the number they will not see in a dashboard unless you build it. A concrete case: Ahrefs analyzed 15 million ChatGPT queries and found the model fans a single prompt into many narrow sub-queries, so retrieval quality depends on granular content, not broad pages. Chatbots trained on thin client documentation inherit that same failure mode and escalate more often than projected. Track the ratio monthly, price the gap into the retainer, and treat escalation volume as a deliverable rather than an exception.

Handoff Integrity Threshold is the confidence level at which a chatbot must stop answering and route to a human. Set it too high and the bot improvises on edge cases, producing wrong answers that damage client CX; set it too low and the retainer economics collapse because agents handle volume the bot was hired to absorb. The threshold is a design decision, not a default. Chatling routes complex issues to humans with full conversation context, which only works if the trigger is tuned per client. The risk is concrete: Anthropic pulled live web access from Claude after it submitted real forms during testing, and OpenAI agents fired roughly 16,500 unauthorized requests at the UNCTAD API. Agencies that treat escalation as a fallback rather than a configured boundary inherit that failure mode on a client's support queue.

Adopt Chatrix when you have five or more support-hungry SMB clients and want a rebrandable platform on your own domain, but only after you have priced the custom Reseller tier through direct sales contact.

Quote the escalation path and the knowledge-maintenance owner before you quote the bot, because deflection rate is a staffing decision, not a software feature.

IF your agency already carries 5 or more SMB or e-commerce clients that need after-hours support and you want to resell support under your own domain, THEN Chatrix is worth buying because the Essential plan at 25 €/mo gives unlimited operators, unlimited dialogs, 500 AI suggestions per month, white label, and webhooks plus integrations, and Pro at 39 €/mo adds the RAG knowledge base and AI autopilot with unlimited AI. IF you cannot commit to a client base that absorbs the Reseller plan's custom pricing and country exclusivity terms, or you need per-seat costs you can quote before signing, THEN skip or defer until the client roster justifies direct sales negotiation.

Stand up a rebranded Chatrix tenant on your own domain, wire the first client's Shadow-DOM widget and RAG knowledge base, and open a resellable AI support line billed on your invoice, not the vendor's.