Endpoint Commoditization Curve

The endpoint itself is a commodity: any service can accept a POST and forward a JSON payload. EventSend consolidates product events into one HTTP endpoint and fans them out to Slack, Discord, Telegram, Pushover, or a custom webhook, with deduplication via optional unique keys and retry logic. That capability is table stakes, and competitors can match it in a sprint. What cannot be copied quickly is the orchestration layer an agency builds on top: idempotency keys mapped to client-specific business rules, dead-letter queues, replay tooling, and alerting that tells a human when a delivery silently fails. For agencies, this reframes the billable unit. You are not selling an endpoint; you are selling the monitoring, routing logic, and incident response wrapped around it, which is what justifies a retainer instead of a one-time setup fee. The curve bends toward whoever owns the failure-handling logic, because that is where client trust is actually earned and where switching costs accumulate.