GBCORP Tier Ladder Margin

GBCORP's three published tiers set the floor for what an agency can charge. Starter at $99/month covers one branded app (iOS + Android), a matching responsive website, and App Store plus Play publishing. Growth at $199/month adds loyalty and wallet cards, payments and checkout, push notifications, and analytics. Pro at $399/month layers in marketplace capability. The framework: map each client to the lowest tier that covers their live requirements, then price the retainer above that floor. A main-street retailer needing only a branded app and site sits on Starter, so the GBCORP Local Business Launchpad at $710/mo leaves roughly $611/mo gross before the 16h setup and 3h/mo delivery time. Moving that same client to Growth for wallet cards and checkout costs $100/mo more but supports a higher retainer. White-label support sits at the Enterprise tier, so agencies running 10+ recurring client accounts should model that upgrade before signing retainers.