GymGo Member-Count Margin Ladder

GymGo prices by member ceiling, not by seat or feature: Free caps at 5 members, Starter at $19/mo covers 50, Growth at $39/mo covers 150, and Pro and Enterprise scale from there. For an agency reselling to fitness clients, that ceiling is the margin variable. A boutique studio at 40 members sits comfortably inside Starter; the same client at 55 members forces a jump to Growth, and the agency's $299/mo Local Studio Launch fee now carries a higher vendor cost with no change in delivery effort. Before quoting a retainer, map each client's current roster and 12-month growth projection against the tier ceilings, then price the offer so the tier upgrade is absorbed rather than eating the margin. Studios near a ceiling (45 to 50, or 140 to 150) are the accounts to watch monthly, because a single intake push can move them a full plan up.