LocalImpact Location Ladder

LocalImpact's pricing is a location ladder, not a seat ladder: Growth at $49/mo covers 1 location, Pro at $99/mo covers 3, and the Agency plan at $149/mo adds white-label dashboards, multi-client account management, and reseller tools. The deployment model follows from that shape. Map every client's location count before you quote, because a franchise with four locations cannot sit on Pro without a second subscription, and stacking Pro plans costs more than moving to Agency once you pass roughly three client accounts. An agency running six single-location home services clients pays $149/mo on Agency and resells review management at $420/mo per client, which is the margin the ladder is built to protect. The trap is onboarding a multi-location franchise onto Growth and discovering the SMS and email request sequences only cover one location. Count locations first, then pick the tier, then price the retainer.