Mach Seat Economics Ladder
Mach prices on two rungs: Starter at $1000 monthly ($833.33 annual) for a single sending domain with a 28-day warm-up, and Team at $1000 monthly per seat ($833.33 annual) for 2 to 10 seats, each seat carrying 50 companies researched a month.
By InnovaAI ResearchPublished
What is Mach Seat Economics Ladder?
“Seat count → research volume → retainer margin per client”
Mach prices on two rungs: Starter at $1000 monthly ($833.33 annual) for a single sending domain with a 28-day warm-up, and Team at $1000 monthly per seat ($833.33 annual) for 2 to 10 seats, each seat carrying 50 companies researched a month. The ladder matters because research volume scales with seats, not with clients. An agency running outbound for four clients on one Starter seat shares 50 researched companies across all four, roughly 12 per client per month, which starves any campaign targeting more than a handful of accounts. Moving to Team at three seats buys 150 researched companies and Microsoft 365 plus meeting notes linked to companies and deals, but the monthly cost triples before a single retainer is signed. Model each client engagement against researched-company headroom first, then decide whether the seat cost sits inside a $4,500 Mach Starter Sales Setup fee or gets billed as a pass-through line on the retainer.
More on Mach
- StrategyWhy Mach's Cited-Research Playbooks Change Agency Outbound Economics
- Evaluation RuleMach Rule: Adopt Mach Only When a Named Client Will Pay for Cited Research and Human-Reviewed Playbooks
- Decision FrameworkMach: Buy vs Skip (Agency Outbound for Software and AI Clients)
- Failure PatternThe Mach Brain Starvation Trap: Why Agencies Fail With Mach When Client Websites Say Too Little
- Implementation BlueprintMach Client Outbound Launch (7-9 days)
- Operating ProcedureMach Client Workspace Setup (Onboarding)