Perifleet Retention Window Math

Perifleet's value hinges on one variable most agencies never price: how long after an incident a client's insurer or lawyer asks for footage. Standard at $12/mo keeps clips 90 days, Plus at $15/mo holds a 1-year Azure ZRS archive, and Premium at $18/mo extends to 2 years. The gap between tiers is $3 to $6 per vehicle monthly, trivial against a disputed claim. So before quoting, an agency should ask each fleet client for their claim history and insurer timelines, then match the retention tier to the longest realistic lag. A 12-vehicle delivery client with claims arriving 10 months late belongs on Plus, not Standard, even though Standard looks cheaper on the proposal. Sell the archive window as the deliverable, not the camera feed. Agencies that anchor the retainer conversation on retention math defend margin better than those competing on per-vehicle price.