Platform Exit Exposure

Platform Exit Exposure is the share of a client's shipped app that stops working if the builder vendor changes pricing, sunsets a feature, or shuts down. Every no-code build splits into two layers: the parts the agency controls (content, branding, integrations, store listings) and the parts the vendor controls (runtime, database, plugin library, publish pipeline). Agencies that quote a build without pricing that split are selling a retainer they cannot guarantee past the vendor's next roadmap shift. The test is concrete: ask what the client keeps if the platform disappears next quarter. A white-label reseller arrangement, such as the programs offered by BuildFire or GoodBarber, moves branding and billing to the agency but leaves the runtime in vendor hands. A hosted backend like Adalo's Postgres layer is the harder dependency, since data migration is the expensive part of any exit. Price the exposure before signing, not after the client asks for source access.