PRNow Credit Float Model

PRNow charges per release, not per month: Basic at $15, Standard at $29, and the Reseller/White Label plan at $21.75 per release with a 25% volume discount. That structure forces an agency decision before the first client signs. Buy credits in bulk at the reseller rate, then bill each client per release or fold releases into a monthly retainer. A local SEO client on a $399/mo retainer covering one Standard release leaves roughly $370 after distribution cost, which funds the writing and reporting hours. The float risk sits with the agency: unsold credits are cash already spent, and clients who pause coverage leave inventory idle. Agencies that map expected release volume per client before purchasing avoid carrying dead credits, and the white-label reports let them present distribution results under their own brand without disclosing the $15 to $29 underlying cost.