PRNow White-Label Account Setup and First Client Distribution (Onboarding)

PRNow White-Label Account Setup and First Client Distribution (Onboarding)

1. 01

   Register the agency account and apply the agency logo to distribution reports in the white-label branding settings

   Every report the client receives carries agency branding, not PRNow branding, so set the logo before the first distribution runs. Confirm the Reseller/White Label plan is active if you intend to resell at $21.75 per release with the 25% volume discount.

2. 02

   Generate the free API key and register webhook endpoints for distribution status callbacks

   API access and webhooks are free on the account. Point webhooks at the agency's project management or client portal so delivery tracking updates land without manual checking.

3. 03

   Draft the first release in the AI press release generator and run the free headline and keyword research tools against it

   The AI writing assistant produces the draft; the SEO tools score the headline and keyword targeting before spend. Keep the draft to 5 links, 3 images, and 1 video, which is the asset limit on both Basic and Standard.

4. 04

   Select the distribution tier: Basic at $15 for 400+ publishers, or Standard at $29 for 500+ publishers plus 100+ premium TV and radio outlets

   Standard is the default for client-facing retainers because the 500+ outlet list includes AP News, USA Today, Yahoo Finance, and Business Insider. Basic is the internal test tier.

5. 05

   Execute a test distribution and verify same-day delivery, the live link report, and search engine indexing

   Same-day distribution and a full report with links are included at every tier. The money-back guarantee covers delivery failures, so log the timestamp and the report URL as the evidence trail.

6. 06

   Pull the white-label report, confirm the client logo renders, and export it to the client portal

   The report is the deliverable the client actually sees. Check logo placement and outlet list accuracy before sending, because a misbranded report undermines the retainer more than a missed outlet does.

7. 07

   Set the credit allocation and billing model for the client: pre-purchased credits or transactional per-release invoicing

   PRNow charges per release, not per month, so the agency owns client billing and credit allocation. Decide this at onboarding, not after the first invoice, because retrofitting a retainer onto transactional credits creates reconciliation work every cycle.