Evaluation RuleDecision layer

Awaz Rule: Price the White Label Plan Against Minutes, Not Seats

Does the $297/mo White Label plan plus $0.12/min usage clear a profitable retainer across my client book, or should I stay on the $97 Pro plan and resell under my own brand manually? Model the White Label plan as $297/mo base plus $0.12/min against each client's forecast call minutes before quoting any retainer, and only upgrade from the $97 Pro plan once that blended cost fits inside a margin you can defend.

By InnovaAI ResearchPublished

“Does the $297/mo White Label plan plus $0.12/min usage clear a profitable retainer across my client book, or should I stay on the $97 Pro plan and resell under my own brand manually?”

Model the White Label plan as $297/mo base plus $0.12/min against each client's forecast call minutes before quoting any retainer, and only upgrade from the $97 Pro plan once that blended cost fits inside a margin you can defend.

Common Mistake

Agencies compare the $297/mo White Label price to the $97 Pro price, conclude white-labeling costs about $200 more, and skip the $0.12/min usage line entirely, so the first high-volume client quietly eats the retainer margin.

Why This Works

Awaz prices in two layers: Starter at $29/mo caps you at 5 AI agents, 3 users, and 3 calendars, while Pro at $97/mo removes those caps and adds batch campaigns but carries no white-label branding. The White Label plan at $297/mo adds unlimited subaccounts, a fully branded app, custom domain and SSL, client management, subscription plans, and payment collection, which is what makes resale viable, but the $0.12/min usage sits on top and the verdict flags that white-label resellers absorb per-minute call costs. That means the margin question is a minutes question, not a seat question, and agencies that quote retainers off the $297 headline alone underprice the deal.

Apply When
  • •The agency already runs 5 or more concurrent client accounts that field inbound calls or outbound prospecting
  • •Projected monthly call volume per client exceeds roughly 2,000 minutes, where the $0.12/min usage line starts to dominate the $297/mo base
  • •Clients already sit inside GoHighLevel, Salesforce, Zoho CRM, Calendly, or Shopify, so integration work is configuration rather than custom build
  • •The agency wants to bill phone automation as a recurring retainer rather than a one-off project fee
  • •A branded client portal or custom domain is part of the sales pitch, which the White Label plan covers and Starter and Pro do not
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