Brizy Rule: Buy White Label at $159/mo Only When Client Sites Clear Ten
Should an agency standardize client website delivery on Brizy, and at which plan tier, given the gap between the $69 Agency plan and the $159 White Label plan? Adopt Brizy at the $159/mo White Label tier only when the agency has enough branded client sites to absorb that premium, and keep smaller books on the $69 Agency plan until branding removal becomes a client requirement.
By InnovaAI ResearchPublished
“Should an agency standardize client website delivery on Brizy, and at which plan tier, given the gap between the $69 Agency plan and the $159 White Label plan?”
Adopt Brizy at the $159/mo White Label tier only when the agency has enough branded client sites to absorb that premium, and keep smaller books on the $69 Agency plan until branding removal becomes a client requirement.
Agencies upgrade to White Label on day one to look professional, then discover the $159/mo tier carries the same 10-site allowance as the $69 plan and that they cannot resell Brizy as a standalone product at lower price points, so the premium sits on the agency's own overhead instead of a client line item.
The $69 Agency plan already includes 10 websites, 10 workspaces, AI Builder, and AWS hosting, so the extra $90/mo on White Label buys rebranding rather than capacity. Because additional sites cost $8/mo each, an agency running 10 sites pays the same site allowance on either tier, which means the White Label premium has to be justified by client-facing brand control alone. The $19 Personal plan caps at 1 website and 1 workspace, so it fits a single internal or pilot build, not retainer delivery.
- •The agency expects to hold 10 or more concurrent client sites on Brizy, matching the site cap on both the Agency and White Label plans
- •Client-facing surfaces must carry the agency brand, since Brizy branding removal only arrives on the $159/mo White Label tier
- •Delivery volume beyond 10 sites is planned, with extra sites priced at $8/mo each
- •The agency wants AI text-to-site generation plus drag-and-drop editing without standing up its own hosting, using Brizy's AWS-hosted cloud
- •Client work spans WordPress or Shopify as well as hosted sites, so one builder covers all three product lines
More on Brizy
- StrategyWhy Brizy's White Label Tier Is a Margin Trap Worth Pricing Carefully
- ConceptBrizy White-Label Break-Even
- Decision FrameworkBrizy: Buy vs Skip (White-Label Website Delivery for Agencies)
- Failure PatternThe Brizy White Label Trap: Why Agencies Fail to Recover the $159/mo Tier
- Implementation BlueprintBrizy White-Label Client Site Launch (5-7 days)
- Operating ProcedureBrizy White-Label Rebrand and Client Site Provisioning (Onboarding)