Brizy

Brizy's economics hinge on one number: the jump from the $69 Agency plan to the $159 White Label plan, a $90/mo premium that buys rebranding rather than capacity. Agencies that sell Brizy sites without white-labeling hand clients a visible vendor name on every build, while agencies that pay for it must spread that fixed cost across enough sites to keep delivery margin intact. The $8/mo per additional site rate means the break-even math is volume-driven, not feature-driven.

Brizy's plan ladder sets a hard floor on what an agency can charge. Personal at $19/mo covers 1 website, Agency at $69/mo covers 10, and White Label at $159/mo covers the same 10 sites but strips Brizy branding from client-facing surfaces. The gap between Agency and White Label is $90/mo, or $1,080/yr, and that is the number an agency must recover before white-label delivery turns a profit. Run the math against the Starter Site Launch offer at $1,350: one build clears the annual premium with room left over, two builds make the tier comfortable, and a single $500 landing page does not. Additional sites at $8/mo each mean a 20-site book adds $80/mo on top of the $159 base, so agencies scaling past 10 clients should model the per-site line before quoting retainers. Treat the $159 tier as a fixed cost to amortize across the client roster, not a per-project expense.

Revision Load Ceiling is the number of client change rounds a generated site can absorb before the retainer stops paying for itself. Generation is the cheap half of an AI website build; the expensive half is the second, third, and fourth round of edits a client requests once they see the first draft. Agencies should price the ceiling, not the build: estimate revision hours per page, multiply by the blended delivery rate, and compare that against the platform cost plus hosting. A $159/mo white-label plan like Brizy's is irrelevant if each client consumes 14 hours of editor time across three rounds. The ceiling also decides which clients fit the offer. Small budgets with one decision-maker stay under it; multi-stakeholder accounts blow through it. Forrester's 2027 predictions put client budgets under harder ROI review, so agencies that cannot show revision hours per site will struggle to defend the retainer when the renewal conversation arrives.

White-label margin is not the sticker price of the builder. It is the sum of platform seat cost, the hours a client's revision cycle actually consumes, and the support scope the retainer implies. Agencies that price from the platform fee alone discover the gap in month two, when a client's third round of copy edits lands on a junior designer. The stack model forces each layer onto the offer sheet before the proposal goes out: what the platform charges per site, what a typical revision round costs in labor, and what ongoing support the client expects. A white-label plan at $159/mo (Brizy) looks cheap until two hours of monthly edits at a $75 blended rate add $150 to the same site. Stack the layers, set the retainer floor above the sum, and the offer survives renewal.

Adopt Brizy at the $159/mo White Label tier only when the agency has enough branded client sites to absorb that premium, and keep smaller books on the $69 Agency plan until branding removal becomes a client requirement.

Model each AI-built site offer on actual labor hours, revision rounds, platform cost, and support scope before signing a retainer, and reject any configuration where the second revision cycle turns the build unprofitable.

IF your agency needs to put its own logo and domain on a client-facing website builder and can absorb $159/mo for the White Label plan (10 websites, 10 workspaces, unlimited team members), THEN Brizy is a viable delivery layer because rebranding is gated to that tier and extra sites run $8/mo each. IF you only need to build sites internally without client-facing branding, the $69 Agency plan covers the same 10 websites and 10 workspaces at less than half the cost. IF your model depends on reselling the builder itself at a lower per-seat price, skip Brizy, because the $159/mo floor blocks cheap standalone resale.

Stand up a rebranded Brizy White Label account and ship the first client site on Brizy Cloud with AI generation, so the agency can sell website builds under its own logo without touching hosting infrastructure.