Evaluation RuleDecision layer

When to Adopt Andy: WhatsApp-First Clients Under 7,500 Monthly Messages

Should an agency deploy Andy for a client whose customer conversations already run through WhatsApp or Instagram, and at which pricing tier? Deploy Andy only when the client's customers already live in WhatsApp or Instagram and monthly message volume fits inside the $9 to $49 tier band, then price the retainer around setup and monthly review rather than per-message markup.

By InnovaAI ResearchPublished

“Should an agency deploy Andy for a client whose customer conversations already run through WhatsApp or Instagram, and at which pricing tier?”

Deploy Andy only when the client's customers already live in WhatsApp or Instagram and monthly message volume fits inside the $9 to $49 tier band, then price the retainer around setup and monthly review rather than per-message markup.

Common Mistake

Agencies buy Pro Max at $49 for a client sending 400 messages a month because the tier list looks more capable, then discover the extra seats and 7,500-message ceiling go unused while the retainer margin shrinks. The opposite error is deploying Andy for a client whose customers use email or phone only, where the WhatsApp and Instagram channel dependency leaves the agent with nothing to answer.

Why This Works

Andy's Starter tier caps at 300 messages per month with one active channel, Pro at 2,000 messages across multi-channel, and Pro Max at 7,500 messages with API access, so the tier choice is a direct function of the client's conversation volume. The $9 to $49 monthly range is small enough that an agency can absorb it inside a $300/mo retainer like the Andy Local Chat Starter offer and still hold margin on 8 hours of setup plus 2 hours per month. The verdict is explicit that applicability narrows for clients whose customers do not already use WhatsApp or Instagram, so channel fit is the gating condition, not price.

Apply When
  • •The client's inbound volume sits between 300 and 2,000 messages per month, which maps to the $9 Starter or $19 Pro tier rather than the $49 Pro Max tier
  • •WhatsApp or Instagram is already the client's primary customer channel, since Andy connects to existing WhatsApp numbers via QR code or the official Meta API and supports Instagram professional accounts
  • •The client needs appointment booking handled inside the conversation, because Andy schedules through Google Calendar without a separate booking tool
  • •The agency is testing a single client before committing to a retainer, and the 14-day free trial covers the full setup and end-to-end conversation test
  • •The client's team can absorb escalation handoffs, since Andy sends Slack or email alerts when leads or appointments arrive but still needs a human to close complex cases