Brand Style Lock Before Volume Generation (Onboarding)

Brand Style Lock Before Volume Generation (Onboarding)

1. 01

   Collect the client's existing visual system before any prompt is written

   Pull logo files, hex codes, typography, and 10 to 15 reference images the client already considers on-brand. Store them in one shared folder the whole delivery team can reach.

2. 02

   Convert the reference set into a reusable style definition inside the generation tool

   Recraft accepts uploaded images to build a custom style without model training, which keeps the client's look reproducible across every asset request rather than re-prompted from scratch each time.

3. 03

   Write a one-page prompt contract that names palette, lighting, composition, and banned treatments

   Ambiguity is what produces drift. A written contract lets a junior designer or an automated workflow produce the same visual language without a senior review on every render.

4. 04

   Run a 12-image calibration batch and score it against the client's references

   Generate a spread of concepts, not one hero shot. Twelve is enough to see whether the style holds across product, lifestyle, and abstract compositions before committing to a full campaign.

5. 05

   Confirm commercial usage terms for every model in the production path

   Adobe Firefly is positioned around commercially safe training data, while other models carry different indemnification language. Document which model produced which client deliverable so a rights question six months later has an answer.

6. 06

   Log the approved style definition as a versioned client asset

   Date it, name the approver, and note the model version. When a vendor ships a new model release, the old style definition is the baseline you re-test against.

7. 07

   Brief the delivery team on where the style definition lives and when it must be re-approved

   Style drift usually starts with a freelancer or a new hire who never saw the original references. One 20-minute walkthrough at onboarding prevents months of inconsistent retainer output.