Visual Asset Intake and Rights Clearance (Onboarding)

Visual Asset Intake and Rights Clearance (Onboarding)

1. 01

   Inventory every visual asset the client already owns before generating anything new

   Pull logos, product photography, lifestyle shots, and prior campaign creative into one folder, then tag each file with its origin (in-house shoot, stock license, or earlier AI generation).

2. 02

   Map each asset to its license terms and expiry date

   Stock subscriptions such as Envato Elements grant unlimited downloads but the license still governs where a file can run; record the seat count and the permitted channels per asset.

3. 03

   Confirm whether client data or brand assets will enter a shared model training pool

   Forrester analysts argue private deployments outperform public tools for B2B marketing precisely because shared model access erases differentiation, so document the answer per vendor for every client account.

4. 04

   Set a style anchor before the first generation run

   Upload three to five approved reference images and lock a palette, so output from Recraft, Midjourney, or Adobe Firefly converges on the client's look rather than the model's default aesthetic.

5. 05

   Define the human review gate for anything client-facing

   Assign one named reviewer per account who signs off on generated imagery before it reaches a deck, ad set, or landing page.

6. 06

   Log the provenance of every generated file in a shared register

   Capture prompt, model, date, and reviewer initials; this register becomes the evidence trail if a client later questions where an image came from.

7. 07

   Agree the disclosure position with the client in writing

   Some regulated verticals require AI-generated imagery to be labeled; get the client's stance on record during onboarding rather than mid-campaign.