Brand Voice Calibration Audit (Onboarding)

Brand Voice Calibration Audit (Onboarding)

1. 01

   Collect a representative sample of the client's existing content

   Gather at least 20 pieces across blog posts, landing pages, emails, and social captions to establish a baseline for tone, vocabulary, and sentence structure.

2. 02

   Extract explicit voice attributes from the client's brand guidelines

   Note adjectives like 'authoritative', 'playful', or 'minimalist' and any do-not-use words or phrases that would violate the brand's style.

3. 03

   Run a sample through the candidate copywriting tool to generate a test draft

   Use the same prompt for 3-5 different content types to see how the tool's default output aligns with the client's voice before committing to a workflow.

4. 04

   Compare the generated draft against the voice attributes and flag mismatches

   Create a simple scorecard rating tone, vocabulary, and sentence rhythm on a 1-5 scale to identify where the tool drifts from the client's brand.

5. 05

   Define custom instructions or style prompts to correct the identified gaps

   For example, if the tool defaults to overly formal language, add a directive to 'use contractions and short sentences' to better match a conversational brand.

6. 06

   Document the approved voice profile and prompt template for the account

   Store this in a shared location so every team member and future retainer work uses the same calibrated baseline, reducing rework later.

7. 07

   Establish a human review checkpoint for brand-sensitive deliverables

   Decide which content types (e.g., thought leadership, crisis comms) require mandatory editor sign-off before publishing, even if the tool is used for drafting.