Client Feed Differentiation Audit (QA)

Client Feed Differentiation Audit (QA)

1. 01

   Pull the last 30 published clips per client channel

   Export the most recent 30 vertical videos from each active client account across TikTok, Reels, and Shorts to build a representative sample for review.

2. 02

   Score each clip for brand voice markers

   Check for consistent tone, vocabulary, and messaging hooks that align with the client's positioning. Flag any clip that feels generic or interchangeable with another client's content.

3. 03

   Identify repetitive caption and transition patterns

   Look for the same caption styles, emoji usage, or transition effects appearing across multiple clients. Note the frequency of each pattern to spot homogenization.

4. 04

   Compare clip variety against the client's content pillars

   Map each clip to the agreed content pillars (e.g., education, entertainment, promotion). Flag pillars with zero coverage or over-representation that could narrow the feed's appeal.

5. 05

   Review engagement metrics for differentiation signals

   Compare average watch time, completion rate, and shares for clips that deviate from the standard template versus those that follow it. Use these numbers to judge whether differentiation drives performance.

6. 06

   Document at least three concrete adjustments per client

   Write specific, actionable changes such as altering the caption hook style, changing b-roll selection, or varying the pacing. Deliver these to the production team before the next batch.