Volume Clip Production Gate (Delivery)

Volume Clip Production Gate (Delivery)

1. 01

   Define the brand voice guardrails before any clip is generated

   Document the client's tone, banned phrases, and visual style in a one-page brief. This prevents the homogenized feed risk that comes from pure automation.

2. 02

   Select the source footage and set the clip count per platform

   Confirm the raw material is high-quality and matches the client's content pillars. Agree on a target number of clips per week per channel, such as 10 for TikTok and 5 for Instagram Reels.

3. 03

   Configure the automation tool with brand templates and caption styles

   Upload the client's logo, color palette, and preferred caption font. Tools like Captions or Reclip allow saving these presets so every output stays on-brand.

4. 04

   Run the first batch and review for narrative coherence

   Generate a small test set, then check that each clip has a clear beginning, middle, and end. Flag any that lack context or misrepresent the original message.

5. 05

   Adjust pacing and b-roll insertion manually where needed

   Automation often misses the right moment for a cut or a visual. Use the tool's editor to tighten transitions and replace generic b-roll with client-specific assets.

6. 06

   Add accurate captions and verify against the source audio

   Auto-generated captions can contain errors, especially with industry jargon. Listen to each clip and correct any mis-transcriptions before export.

7. 07

   Export in the correct aspect ratio and resolution for each platform

   Confirm vertical 9:16 for TikTok and Reels, and check that file sizes meet platform limits. Most tools like OpusClip handle this automatically, but a final check prevents upload failures.

8. 08

   Deliver the batch with a metadata sheet for the client's approval

   Include the clip title, intended platform, posting time, and a short description. This makes the review process faster and keeps the client in control of the final publish.