Cold Email Compliance Gate (Onboarding)

Cold Email Compliance Gate (Onboarding)

1. 01

   Verify list provenance and consent status for every contact before any campaign launch

   Confirm each lead was sourced through a legitimate channel such as a purchased list with verified opt-in, a lead magnet, or a manual scrape. Flag any records lacking a clear source or consent trail for immediate removal.

2. 02

   Map jurisdiction-specific regulations that apply to each recipient's location

   Identify whether the campaign touches GDPR, CAN-SPAM, or other local rules. Document the required unsubscribe mechanism and sender identification for each region, and adjust the message template accordingly.

3. 03

   Set up a suppression list and honor opt-outs within the platform's required timeframe

   Import any existing do-not-contact lists and configure the tool to automatically suppress replies containing opt-out keywords. Verify that the platform's unsubscribe link works and updates the suppression list in real time.

4. 04

   Draft a transparent subject line and body that avoids deceptive or misleading claims

   Review the copy for accuracy regarding the sender's identity and the purpose of the outreach. Avoid phrases that could be interpreted as false advertising or phishing, and include a physical mailing address if required by law.

5. 05

   Configure sending limits and throttling to stay within provider thresholds

   Set daily volume caps per mailbox that align with the email service provider's recommended limits, typically 20 to 50 emails per inbox per day. Rotate multiple inboxes if the platform supports it to distribute volume safely.

6. 06

   Document the compliance checklist and obtain client sign-off before the first send

   Create a one-page summary of the compliance measures taken, including list source, consent status, and legal disclaimers. Have the client review and approve this document to establish shared accountability for the campaign.